CLIENT PROFILE: igourmet.com
igourmet.com is the #1 gourmet food website in the United States.
- Forbes Magazine 2005 Best of the Web -
"For more than 5 years igourmet has asked the Pepperjam Network to provide unmatched search marketing and affiliate marketing management solutions. Proof is in the pudding - as a result of the efforts of pepperjamSEARCH and pepperjamMANAGEMENT, igourmet has generated millions of dollars in sales while securing irreplaceable market share. Without question, the internet marketing efforts of pepperjam have helped establish igourmet as the largest and most popular gourmet food website online.
I strongly believe that the Pepperjam Network is the leading internet marketing company in the United States. I highly endorse pepperjam as a superior internet marketing management solution."
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COMPANY BACKGROUND
igourmet was founded in 1997 by Spencer Chesman - since the launch of the igourmet.com website, the company has been dedicated to providing delicious, high quality, imported gourmet products directly to American food lovers at the lowest available prices. igourmet currently offers consumers a massive selection of over 600 imported gourmet cheeses, as well as thousands of gourmet foods from around the world. Most recently, igourmet was recognized by Forbes Magazine as the #1 place to shop for gourmet food online. This is the second consecutive year that igourmet has received this notable honor.
THE POWER OF PARTNERSHIP
The relationship between the Pepperjam Network and igourmet began in late 1999. igourmet had just launched an aggressive national marketing campaign utilizing traditional advertising mediums, including radio and print media. The immediate results of the multi-million dollar campaign were disappointing - while igourmet was fairly successful at establishing itself as a potential leader in the online gourmet food space, the company did not generate the kind of return on investment it had set out to achieve.
igourmet contacted the Pepperjam Network to assist them in developing a long-term, comprehensive internet marketing strategy. igourmet was looking for a cost-effective solution that would generate immediate sales, while also providing a positive return-on-investment. igourmet realized that it would be too costly to hire one or more full-time employees with the requisite knowledge to develop, implement and manage an in-house internet marketing program. Furthermore, igourmet recognized the superior strength in leveraging its key employees by allowing them to focus their energy and expertise on other important areas of growth for the company.
The goal of the Pepperjam Network was set into motion - Pepperjam would take the lead role in helping igourmet.com establish an industry leading internet marketing program.
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BUILDING ONLINE MARKET SHARE THROUGH AFFILIATE MARKETING
igourmet presented pepperjamMANAGEMENT, the affiliate marketing management subsidiary of the Pepperjam Network, with an opportunity to demonstrate the exponential power of affiliate marketing. pepperjamMANAGEMENT explained to igourmet that creating an affiliate marketing program was in effect like hiring a sales force of thousands and thousands of igourmet sales associates - all with one goal in mind - to sell more igourmet products.
igourmet challenged pepperjamMANAGEMENT to provide a one-stop affiliate marketing management solution - pepperjamMANAGEMENT would set out to architect the program from scratch and stand tall as the igourmet affiliate creator, designer, and manager.
After careful consideration, pepperjamMANAGEMENT chose Linkshare.com to provide igourmet with an affiliate marketing platform that would enable them to tap into a massive network of nearly one-hundred-thousand website owners. The initial set-up time on the program was about 30-days and required pepperjamMANAGEMENT to work closely with igourmet to create a wide assortment of creatives, including banners, text-based advertisements, product catalog pages, and store fronts.
In conjunction with the official launch of the igourmet affiliate program, pepperjamMANAGEMENT created a "dedicated virtual affiliate marketing public relations firm" for igourmet, which included an eight-person team of pepperjam affiliate marketing professionals, as well as a step-by-step strategy for how to build a diverse network of successful affiliates. For instance, the strategy included an approach to recruiting coupon affiliates versus comparison shopping affiliates, along with a surefire approach for recruiting SuperAffiliates.
The igourmet affiliate program got off to a fast start with more than 5,000 website owners joining the program in its first month of existence. The program grew to just over 12,000 affiliates and generated over $75,000 by years end. Throughout the growth of the igourmet affiliate program, pepperjamMANAGEMENT has handled all aspects of each affiliate relationship, including responding to various requests for additional creatives and negotiating featured placements and commission structures with top performing affiliates.
In less than 5 years the igourmet affiliate program has become one of the largest and most successful programs of its kind. Currently, the program has an unbelievable network of almost 50,000 affiliates that generate annual sales of almost $1 million - these sales figures continue to grow as pepperjamMANAGEMENT recruits new affiliates and works more closely with leading producers to harness the true exponential power of affiliate marketing.
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BUILDING ONLINE MARKET SHARE THROUGH SEARCH-ENGINE MARKETING
Click here to learn how pepperjamSEARCH has been able to build and establish the igourmet.com search-engine marketing program as one of the largest and most successful in the world. (Note that by clicking here you will be leaving the pepperjammanagement website and going to pepperjamsearch.com - the search-engine marketing subsidiary of the pepperjam network.
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*Please contact us for a list of referrals.
In the interest of confidentiality, and at the request of select, valued clients, the above list reflects a small selection of our large client base.
